Ben Richardson and Laura Gelhaus

Ben Richardson and Laura Gelhaus

Ben Richardson is Associate Professor in International Political Economy in the Department of Politics and International Studies at the University of Warwick, UK. His research is on the political economy of food and agriculture. His latest book, Sugar, is out now with Polity. Laura Gelhaus is a double Masters student in Politics and International Studies at the University of Warwick, UK as well as Politics and Public Administration at the University of Konstanz, Germany. She focuses on post-Cold War security conceptions such as Securitization and Human Security.

Shame on You: Fat Discrimination and the Food Industry

Launching its new ‘one brand’ strategy, Coca-Cola’s advert tells you to “choose happiness”. It shows you images of sportspeople, activists, friends and lovers, all of them in celebratory mood. They are different sexes, ages, ethnicities and abilities. It is a panorama of diversity. But none of them look fat. The slender body is dominant.

The advert ends by showing you the different varieties of Coke you can buy; some with lots of sugar in them, some with less.

Acworth GA restored Coke Mural A. Photo by Brent Moore